Our Story

It all began when Lauren started her online retail boutique in 2018. She started the business to get herself and her two kids out of a toxic marriage. A collaboration with a prominent influencer allowed her to break free from that situation and build a life on her own with her children. Fast forward five years, Lauren's sister had graduated high school and was working a 9-to-5 job. Lauren had been considering a partnership for a while and, after conducting extensive research, asked her sister if she would be interested in making the company a 50/50 venture so that her sister could eventually leave the corporate world. Just two weeks in, Lauren put her retail business on hold, and her sister quit her job.

One month after launching together, they were able to retire their mom from her 20-year job, allowing her to earn just as much while experiencing far less stress. Since January 2022, the business has grown from operating out of a shed in Lauren's backyard to moving three times, now settling into a 2,000 ft² warehouse where they've been for almost a year. In addition to Lauren, her sister, and their mom, they now have two employees.

They take pride in catering to both large and small businesses, particularly boutiques, as they understand the journey of starting small. The business originally launched with a shirt called "She Is," which is still available on their website and across all the platforms they operate on. Their mission revolves around women’s empowerment and showing the world what women are truly capable of.

Lauren, her sister, their mom, and their team are thankful for the support of their customers and recognize that none of this would be possible without it.